Our world deserves
more you

Client
G Adventures

Contribution
Branding / Art Direction / Design / Campaign creation

Deliverables
Billboards / Posters / Video / Print ads / Digital ads

As a steadily growing company, G Adventures wanted to reposition their brand, and speak to customers in an entirely new way. This new positioning would need to speak to everyone, and not just people who had travelled with them before or necessarily considered travelling with them in the future. Once the new positioning was developed, we would then need to create a global brand campaign to bring it to life.

We wanted to market their new positioning in a way that was not solely travel-focused, simply as a brand awareness piece. We wanted to inspire people with something personal, not transactional, and remain true to the company purpose and reflect what’s been their DNA for the last two decades. We wanted to celebrate our world, and all the people in it.

And so, a new positioning was born: Our World Deserves More You. It speaks to the uniqueness of every person in our world, whether they’re a G Adventures traveller or someone you’d encounter on their trips. Everyone has something good to offer to our world to help make it a better, richer place. And anyone can do that simply by being themselves.