Retravel

Client
G Adventures

Contribution
Art Direction / Design / Campaign creation

Deliverables
Social posts / Video / Web

What do you do as a travel company in the middle of a pandemic? You rethink everything. Prior to the pandemic, the travel industry was booming, but it was far from perfect. We decided it was the right time to ask travellers, and G Adventures to stop and reflect, rethink, relearn how we can Retravel.

The campaign was launched with a series of videos and social posts, utilizing a graphic line that represented the breaking apart and reforming of the G Adventures icon (The Looptail) as we worked through different topics. The social posts were meant to inform travellers about the reality of the travel industry and inviting them to join a series of panels called “Retravel Live” hosted by G Adventures founder Bruce Poon Tip, and featured industry experts such as Jane Goodall.