National Geographic Family Journeys:
We’re all family

Contribution
Art Direction / Branding / Campaign / Print / Web

Deliverables
Campaign collateral / print piece / video / website / digital ads / photography art direction / travel agent sales tools

RGD In-House Design Award winner for Cross-Media Campaign.

G Adventures’ partnership with National Geographic expanded to include a new line of family tours. The creative needed to inspire adults to inquire about this Travel Style, while compelling kids to get excited about the world.

The cross-media launch campaign (which included digital display ads, a direct mail activity book, and video) spoke to how travel can help families connect with each other by recognizing similarities across all sorts of families around the world. Much like the Travel Style itself, the campaign catered to both adults and kids, making for a brand experience that reflected the excitement, fun, and connections found within the trips themselves.

The visual style and brand development for this project is based off the branding and guidelines of National Geographic Journeys with G Adventures.